Alison (Ali) Holland is Chief Customer Officer at Medable, where she partners with customers to maximize the value of digital platform technologies and modern clinical research methodologies, helping to optimize the ROI and—most importantly—the outcomes for sponsors, sites, and patients. Ali has over 20 years of experience in various leadership roles, including Six Sigma Black Belt at Covance and, subsequently, with LabCorp as Business Head and Global General Manager of Customer & Therapeutic Business Units. Having been engaged in over 300 studies across Biotechs, Pharma, and all geographies, Ali brings unparalleled clinical insight and technical excellence regarding the operational needs of sites and patients.